The tapes are used to teach techniques of guided imagery, deep relaxation, and self-hypnosis with specific goals in mind. Those goals are internalization of the ideas, practices and patterns that they teach. The belief that you must make what you learn part of yourself, before you will gain the benefits, underlays all the work the Bob Griswold does. The belief that listening to instructional self-development tapes, along with music and song, more effectively helps people to learn is not a new concept, nor is Bob Griswold the first to make it work.

Bob Griswold as Author, Lyricist and Composer While most of efflearn.com products are tapes or CDs, Bob Grisword, author, has written a book, about the self-development techniques called “How to Attract Money”. Like all of his work it is designed to help the reader approach and take part in self-development. More specifically, this book deals with the connection of self-esteem and financial success, using the same methods he teaches for all his other projects. The book is currently translated into seven languages, with wide distribution. In additional to authoring the book, Bob Griswold, takes part in the composition of the music and lyrics, which are used on the tapes and CDs.

Self-help and self-development is not a new area in which people seek instruction. It has been an on-going and respected genre of books, tapes and CDs since the 1960s. Each person must evaluate the instructions and teachings being given them to determine if it can help them. However, Bob Griswold is right in this belief that reading a self-help book, no matter how helpful or exciting, will never provide results until the reader takes action.